For my Public Relations Capstone class, we got split into four to five separate groups. These groups became mini PR firms for the rest of the semester. My group and I got to establish our name, logo, vision and goals for this factitious PR firm.

In choosing our identity, we sought to define what makes Oklahoma, Oklahoma. From the red rocks of the Wichita Mountains to the sunsets painting the sky, we look to highlight the qualities that make Oklahoma our home. As a result, Rose Rock Group was born. The rose rock is Oklahoma’s state rock and symbolizes endurance, strength, determination and clarity.

Inspired by the state’s red dirt, the colors and logo of Rose Rock Group embody the true spirit of Oklahoma. The color red draws attention and sparks action. Here at Rose Rock Group, we promise to be bold in our communication and make an impact.